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NASCAR Demographics (the most desirable demographics of all sports):
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- #1 in Brand Loyalty
- #2 Rated sport on TV
- $2.1 billion in licensed sales
- 17 of the top 20 attended sporting events in the US in 2003
- NASCAR races often draw larger crowds than a Super Bowl, NBA Finals game and the
World Series game combined
- Participation of more Fortune 500 companies than any other sport
- 10-Month season from February through November
- NASCAR is televised weekly in more than 100 countries around the world
- NASCAR sponsors received nearly $5 billion in total exposure value in 2003 (outstanding
ROI)
- NASCAR is outpacing all other sports in growth of PAID attendance Fastest growing
spectator sport in America More than 7 million fans attend events annually NASCAR
is the number one sport in terms of consumer product brand loyalty
- 72% of NASCAR fans buy sponsor products and services (average 34% for all other
sports)
- 40% switch to a product if it’s a NASCAR sponsor
- The average NASCAR fan – well educated, income of $45,000 and average age of 36
NASCAR fans are 5% more likely than general population to travel and make investments
- NASCAR has a fan base of nearly 75 million in the US
- 80% of NASCAR fans carry a major credit card
- 1 in 5 NASCAR fans have a income of $75,000 or greater
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NASCAR reaches 215 million TV viewers with the longest season in professional
sports with exposure:
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- At the track before, during and after a race
- TV – race coverage, news reports
- On the road – car and transporter act as a driving billboard for sponsors
- Company events with car and driver
- Trade shows and events
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***Fortune Magazine describes NASCAR racing as being “the most openly commercial
sport ever devised”. Since corporate logos serve as team uniforms, fans identify
their favorite drivers by the brand they wear. ***
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If you are ready to signup Click Here. |
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Visit the Team Scuba website by Clicking Here. |